Industrial buyers qualify suppliers online long before they pick up the phone. If your website doesn’t answer their questions quickly, they move to the next result. Use this checklist — built from experience creating websites for 28 metal, steel and industrial companies — to see where yours stands.
Products and specifications
- A page for every product line. Not one “Products” page — a dedicated page for each product type, so buyers (and Google) find exactly what you make.
- Materials, grades and standards. List every grade and standard you supply (for example ASTM, ASME, DIN, EN) on the relevant product page.
- Size ranges and technical tables. Dimensions, schedules, pressure classes, tolerances and weight charts — in HTML tables, not just images.
- Downloadable catalogues and datasheets. Engineers forward PDFs to colleagues. Make them easy to download.
- Applications and industries. Show which industries use your products — oil and gas, pharma, power, construction.
Proof of capability
- Certifications up front. ISO, PED, NABL, third-party inspection approvals — with certificate images or downloads.
- Plant and machinery. Real photos of your facility, machinery list and production capacity.
- Quality and testing. In-house testing facilities and test certificates you provide (for example EN 10204 3.1).
- Clients and export markets. Countries you export to, and client names where you have permission.
- Company history. Years in business, ownership and team. Buyers want to know you’ll be around.
Making contact easy
- An RFQ form on every product page. With fields for grade, size, quantity and drawing upload.
- WhatsApp and phone visible. Many buyers, especially in the Middle East and Asia, prefer WhatsApp.
- Fast response. Enquiries sent instantly to your sales team, with an auto-reply to the buyer.
Technical foundations
- Fast on mobile. Buyers check suppliers on their phones. Slow sites lose them.
- SEO structure for buyer searches. Page titles like “SS 316L Weld Neck Flanges Manufacturer” match how buyers search — and multi-language versions for export markets.
How did your website score?
If you ticked fewer than ten, your website is probably losing enquiries to competitors. We build manufacturer websites with all fifteen built in — including specialist websites for steel, pipe and fittings companies.
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